Structured data without invented claims真实且适用的结构化数据
Help systems understand a page without turning every page into an article.帮助系统理解页面，不把所有页面都标成文章。
GEO Teacher · Updated 13 October 2026GEO Teacher · 更新于 2026 年 10 月 13 日
Match the page purpose匹配页面用途
Start with what the visitor actually sees. Articles, software tools, organization profiles and product pages describe different things. Use a fitting type rather than selecting a type merely because a detector gives it more points.从访客实际看到的内容出发。文章、软件工具、组织介绍和产品页面描述不同事物，应选择适用类型，而不是因为检测会加分就添加某种类型。
Keep facts consistent保持事实一致
JSON-LD titles, names, links and dates should agree with visible content. Modification dates should reflect real updates. Do not add ratings, reviews, results or author identities you cannot substantiate.JSON-LD 中的标题、名称、链接与日期应和可见内容一致。修改日期应对应实际更新，不要添加无法证明的评分、评价、效果或作者身份。
Syntax and meaning检查语法与含义
A script can contain valid JSON while describing the wrong entity. Check the syntax, appropriate properties, relationships and live destination URLs. Adding more types is not automatically better.脚本可能包含有效 JSON，却描述错误实体。应检查语法、适用属性、实体关系及公开目标网址。类型更多并不自动代表更好。
Avoid duplicate output避免重复输出
A WordPress theme, SEO plugin and HTML block may each emit metadata. Inspect the delivered response. Maintain one source for each fact, and put head metadata in the head rather than in the page body.WordPress 主题、SEO 插件与 HTML 区块可能各自输出元信息。应检查最终响应，每项事实尽量保持一个维护来源，属于 head 的元信息应放在 head 中。
Validate after publication发布后验证
Use a structured-data validator and check visible content. Markup does not guarantee a search feature will appear. Google’s introduction explains the basics.使用结构化数据验证工具并核对可见内容。标记不能保证搜索功能展示。Google 入门说明介绍了基础原理。